There you are sitting at your desk sneaking in a quick game of WordTwist on FaceBook / cleaning your keyboard for the 15th time today / reading blogs, Tweets, websites, anything but tend to the actual task in hand. You know you SHOULD be writing content for your first email newsletter. But somehow you just can’t get motivated. That blank screen beckons. Another game? Help!
Don’t panic!
There are a number of ways ranging from the ridiculously easy and quick solutions, to the more involved.
One of the first options is to start with what you have to hand.
Have you kept any interesting emails either from customers, quizzes, quotes, competitions or even junk mail? How about questions from clients, prospects, colleagues, friends, etc?
Think about what came through the door today is there anything you can share with your readers? What about industry news, statistics or trends? Perhaps you have new products or services to offer. You can write about those. How about a subscriber only special? An interview with your marketing director or an industry leader?
All these nuggets and more like them will form great fodder for your newsletter. They could take the form of articles, news, events, competitions, ads, interviews, tips, and so on. Ive written pieces on how social media impacts on business, the secret to turning a postage stamp into a stampede of customers, the significance of proofreading a business document, how to write good headlines and so on.
Excerpt from ‘Newsletters that Build Customer Relations AND Fill Your Inbox with Orders‘ my step-by-step MasterClass home-study system shows you just how easy-peasy it can be to create or polish a so-so newsletter that reflects your business in the best light. Chock-full with useful tools and specific examples on how to set-up, write and send out your business-building newsletter, it really does remove the pain from newsletter publishing. Get the full scoop here.