One of the most common complaints I hear from solopreneurs (self-employed professionals) is that they don’t have time to market their business, to which I relpy, “Then you need to make time!”
Of course, the easiest and most obvious solution would be to hire outside help. A marketing professional can help you on an ad-hoc or a permanent basis, and so ease the pressure of ‘finding’ time to carry out this important business function.
However, when budgets don’t allow for outsourcing, then your primary concern should ALWAYS be to make sure you never stop marketing . . . whether youre a service provider with too much work, or a retailer experiencing a boom in orders.
It doesnt matter how good (or bad) business is, you absolutely MUST make time to promote and market your products and services.
The worst position to be in is when you dont have any clients, or projects or sales because you didnt make time for marketing or, worse, didn’t think marketing was necessary. It IS. And no one is too busy to not market.
Look, regardless of where we are in our lives or business, we always make time to schedule doctor appointments and the like. Perhaps you have a system on your computer that helps you keep track of these and other details. All Im saying is that in order to run a successful business you need to add marketing activities.
Dont know where to start?
Start right now TODAY!
Block out a few hours, minutes even (at least 20, though) in your daily schedule to complete one or more marketing tasks. And while youre at it, why not put together a marketing plan a mini one will do? Come spring time, youll be far ahead of where you thought youd be.
Remember, success is the sum of small efforts, repeated day in and day out. A daily marketing system is your roadmap to success. So make time for it!